AI Rapid Rough Cuts
Human-driven concepts at AI speed
Rough Cuts are fast, low-risk video prototypes that let you explore ideas before full production. We blend human storytelling with AI-supported scripting, footage, VO, and music to bring concepts to life in just days. Predictive AI testing adds confidence for leadership buy-in, bold idea testing, or extending your team’s bandwidth. It’s the fastest way to see what’s possible with AI video.
AI Search Discovery Kit
Get ahead of evolving AI search
Demo60 helps your videos and content get discovered by AI engines. We extract and structure the right text files so LLMs can find and surface your material. Everything is packaged for easy handoff to your web and marketing teams.
Predictive AI Testing
De-risk content with AI-powered personas
Demo60 tests your written and visual concepts through AI personas that simulate real audiences. You get instant, qualitative feedback on what works. It’s 90% as accurate and 80% faster than traditional methods. Better yet, your AI personas can be saved and reused, growing smarter with every project.
89% client retention rate.
It’s not luck. It’s earned.
Since 2010, we’ve helped B2B and B2C brands cut through the noise with video and content that deliver clarity and measurable impact. As a full-service video agency, we go beyond production by blending strategy, creativity, and the latest AI-driven tools to add value at every stage.
Human nuance
Your story told with authenticity and depth so it's relatable to your audience.
AI speed
Workflows compressed from weeks to days through selective use of AI tools.
Content assurance
Assure your content is tested during production and ready for LLM discovery.
Strategic video production
Here’s what sets us apart.
For startups
Explain your new venture with video.
Let Demo60 provide that outside-in
perspective to help guide your message.
For corporations
Video is just one of many things on your list as a corporate marketer. Let Demo60 get the job done and drive engagement.
For agencies
Agencies are expected to be well-rounded today. Let Demo60 be an extension of your business so you can deliver video with confidence.
We help you do video right,
no matter your business
View our portfolio
Demo60 has supported two of my startups over the years. In each case, they took the time to understand our business, audience, and products -- and then delivered tight scripting and professional, engaging videos, both animated and live-action.
Doktor Gurson / Co-founder & CEO, Rad AI
Unlike most agencies, Demo:60 is a rare combination of content strategy, quality production at scale, and deep product understanding. They are viewed as an extension of our team that adds industry knowledge and value beyond their video wheelhouse.
Leading Global Technology Corporation
Partnering with Demo:60 over the years has allowed Visible Impact to extend its core services to include all varieties of video content. It not only helps foster current client relationships but it adds to new business pitches as well. The quality is always top notch and we continue to hear great things from our clients.
Lee Sellers / President, Visible Impact
Testimonials
Cyara / Product Explainer Series
Tell a cohesive product story
Dell AI Platform with Intel / Video+ Package
Amplify your story with a suite of content
Ceva / Day-in-the-Life Video
Deliver vision faster with AI rough cuts
Opkey / Animated Explainer
Deliver a-ha! moments that resonate
Case Studies
Let us introduce ourselves
Who is Demo60?
We’re Demo60, a global virtual video agency. No fancy offices. No hidden fees. No bloated overhead. Work directly with our two principals from start to finish. And since everyone loves a good acronym, ours is TTU. Time to Understanding. Because when your customers say, “Oh, now I get it!” — you win.
AI is changing everything. Here’s how we approach it.
AI Video FAQs
Demo60 integrates AI into our production workflow to accelerate explainer, demo, and sizzle videos. AI-generated elements support speed, early concepting, and creative exploration (e.g., Rough Cuts). Final deliverables (e.g., Premiere Cuts) are shaped by our human team to ensure they’re authentic, on-brand, and legally sound.
Rapid AI prototyping lets us generate multiple creative directions in days, not weeks. By quickly generating a rough script, visualizing storyboards, and design concepts, you can see options early, gain stakeholder buy-in, and move faster toward a polished Premiere Cut.
We use a proven third-party platform that generates AI personas that mirror your ideal customer profile (ICP). We then chat with as many as eight virtual personas (as a focus group or one-on-one) to gain insights, feedback, and opinions on messaging and visuals while the video is still in production. This ultimately reduces risk and wasted spend.
Our Content Assurance service includes the AI Discovery Kit, which structures transcripts, metadata, and files like llms.txt so AI engines and LLMs can surface your videos. This toolkit, which is delivered along with your final video production, ensures discoverability across search engines and generative AI platforms.
We separate AI prototypes from final deliverables. Internal Rough Cuts may use AI-generated visuals, but public Premiere Cuts follow your brand’s risk profile, with licensed, original, or provenance-verified assets. Over time, we will offer watermarking, validation, and content registration to help protect your IP.
No. AI accelerates workflows, but our directors, writers, and designers oversee every project. AI is a tool for faster options and insights; human oversight ensures every video feels authentic, nuanced, and on-brand.
Demo60’s pre-launch testing through AI-based personas shows 85–90% correlation with traditional methods. This means insights are reliable, actionable, and much faster to obtain, allowing us to optimize creative during production/before launch while reducing time and cost.
Our approach is conservative and protective. AI-generated prototypes are used for exploration only, while final deliverables rely on licensed or original assets. If AI elements appear in finished work, we can support ownership with watermarking, provenance, and registration for an additional charge per video.
We can and often combine AI-generated visuals with your current brand guidelines, footage, or campaign assets. This keeps creative consistent with your identity while unlocking the speed and exploration benefits of AI. If AI-generated content is used in your production, we will be entirely transparent with you.
AI accelerates production and reduces risk, but it doesn’t necessarily lower the final cost. The value comes from faster timelines, more creative iterations, and stronger outcomes, while our human team ensures polish and strategy remain central.
AI prototyping and workflow acceleration, as well as creative testing and AI search readiness, are included in every Premiere Cut project. Our optional Video+ Validation package includes creative testing at an added cost. You only invest in the AI services that add measurable value to your campaign.
Our team has created AI-generated Rough Cuts for explainer videos, sizzle reels, social animation, and some out-of-the-box vignettes. AI supports rapid concepting and asset creation, while our team ensures that the final output aligns with your brand tone and production quality.
Yes. AI lets us quickly adapt scripts, visuals, and cutdowns for different segments. Paired with testing with AI-based personas, we can tailor creative for multiple audience types without rebuilding from scratch.
While we have our go-to LLMs, tools and subscriptions, the space is evolving at a rapid pace. To stay ahead of the curve, we actively test new AI tools and validate them against our standards before using them in client work. This ensures you benefit from innovation without risk. You get speed and scale without being a test case.
No. You don’t pay for our software seats or subscriptions. Demo60 covers those costs and only charges for the services that create value for your project. You’ll never see a line item on your final invoice for “AI platform subscription.”
Contact Us
We look forward to connecting with you
