Dell Rugged: Tough Tech
The Dell Rugged product marketing team needed a short video explaining the newest features of its touch-as-nails laptops for every environment. Used at a noisy Dell World 2013, the team shared that the video still captivated audiences with the message despite inability to hear the voiceover.
“We played our Demo:60 video on screens at our Dell World Conference for our top customers and partners. Even without sound (because of the noise on the show floor), it told the Rugged story very well visually!” – Justin Reusch, Dell